The Graduates’ Choice Award (GCA) — the most esteemed and influential graduate employer branding accolade across the Asia-Pacific region — has unveiled the much-anticipated list of 2025’s Most Preferred Graduate Employers. This list heralds the accomplishments of employer brands that have consistently demonstrated excellence and innovation in their approach to attracting and retaining top graduate talent within Malaysia’s premier universities.
The GCA 2025 initiative has successfully garnered the opinions of a vast number of university undergraduates nationwide, rendering it one of the most extensive and insightful surveys of its kind. This survey goes beyond merely capturing future employment preferences — it meticulously gauges the allure of prospective employers, encompassing myriad aspects of employer desirability.
These enlightening findings from the GCA 2025 survey are set to equip a generation of Malaysian graduates with pivotal information as they embark on their professional journeys, navigating through the myriad options toward their ideal job. The GCA illuminates the top employers across a comprehensive spectrum of industries, including accounting and professional services, automotive, e-commerce, electronics, fast-moving consumer goods, government-linked companies, pharmaceutical, retail, and telecommunications.
Incepted in 2018, the GCA’s influence has continually expanded, reaching a significant number of graduates and acknowledging numerous renowned organisations over the years. All the results are derived from the unaltered voices of university students, ensuring an accurate and unbiased representation of the nation’s graduate employment landscape. The GCA has proven instrumental in delivering actionable insights for Malaysia’s leading campus recruiters while also empowering graduates to make informed employment decisions by showcasing the nation’s most esteemed employers.
The GCA is orchestrated by Talentbank, an award-winning career discovery platform dedicated to molding career-ready graduates. It is steadfast in its mission to foster a promising professional future for students by bridging the gap between them and industry frontrunners, who are continually in search of the most coveted talents.
Top 1%
Maybank


Petronas






Shopee




KPMG


Ernst & Young (EY)



CIMB



Huawei






Maxis




Intel


Shell


Touch ‘n Go Group



AIA



Sunway Group


Uniqlo



Bank Islam



Bank Negara Malaysia



PwC


Telekom Malaysia


SLB





Malaysia Aviation Group






Public Bank




5 Consecutive Years Winners
Airlines






Chemical






E-Commerce Marketplace




Entertainment & Leisure



Tobacco


Accounting & Professional Services




Airlines
Champion











Analytics



Banking
Champion















Business Process Outsourcing (BPO)



Chemical
Champion








Construction
Champion










Consulting
Champion



Convenience Store






Convention Centre


Courier Services


Development Banking
Champion




E-commerce Marketplace
Champion








Electronics
Champian





Engineering
Champion











Entertainment & Leisure
Champion





Facilities Management
Champion






Fashion
Champion






Fast-Moving Consumer Goods (FMCG)


Fintech
Champion







Government Linked Companies (GLC)
Champion









Healthcare (Hospitals)
Champion






Home Appliances


Hotels


Insurance
Champion





Investment Banking
Champion








Islamic Banking
Champion









Liquor
Champion


Luxury Retail



Manufacturing (Rubber)
Champion


Oil & Gas
Champion









Private Higher Education Institution
Champion


Property Developer
Champion








Retail
Champion








Semiconductor





Shared Services
















Shopping Mall
Champion


Social Media




Tech (Computer Peripherals)






Tech (ICT)














Telecommunication
Champion








Travel Application





