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The GCA

The voice of the future workforce.

Nine cycles. 700,000+ votes. One unchanging rule: students decide.

The Origin

A question that changed how we understand graduates.

Talentbank was founded in 2010 to help Malaysian graduates navigate the job market. In 2017, our research team asked students a simple question:

Which employer do you actually want to work for?

The answers gave us a different perspective on what graduates really value in an employer. They also showed us that there was more to employer choice than the rankings we were seeing at the time.

2010Talentbank founded
2017First vote cast
2018First register published18,000 verified votes

Nine years later, the same question still drives the award, only now with far more students answering it.

The Concept

Four principles.

These are the rules that have not moved since our first cycle. They are what keep the register credible.

i.

Student-determined.

The rankings come straight from university students. Their votes decide which employers make the list and where they rank.

ii.

Independently audited.

Each cycle, more than 40 career services practitioners sit on the Board of Audit Members. They check the voting patterns before anything goes public, but they do not get a vote of their own.

iii.

Transparent methodology.

Every voter verifies their student email, and can only vote once a cycle. We review the survey itself every two years, together with policymakers at the Graduate Employability Bootcamp.

iv.

The students' verdict.

Recognised employers receive the official GCA title, emblem and trophy to proudly share. There's no application or sponsorship involved. Employers earn their place through the votes of university students.

The Annual Cycle

Twelve months. One register.

The dates for the two most recent cycles:

2026 Graduates' Choice of Employer

1 July 2024

Voting opens.

The 2026 official rankings voting period begins.

30 June 2025

Voting closes.

The voting period for the 2026 rankings ends. All votes are locked.

July 2025

Board audit.

The Board of Audit Members convenes to review vote patterns and exclude anomalous entries.

4 December 2025

Awards gala dinner.

The GCA Awards Gala Dinner is held, and trophies are presented to the 2026 Champions.

January 2026

Register published.

The official "2026 Graduates' Choice of Employer" list is published across media coverage.

2027 Graduates' Choice of Employer

1 July 2025

Voting opens.

The 2027 official rankings voting period begins.

30 June 2026

Voting closes.

The voting period for the 2027 rankings ends. All votes are locked.

July 2026

Board audit.

The Board of Audit Members convenes to review vote patterns and exclude anomalous entries.

November 2026

Awards gala dinner.

The GCA Awards Gala Dinner is held, and trophies are presented to the 2027 Champions.

January 2027

Register published.

The official "2027 Graduates' Choice of Employer" list is published across media coverage.

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The Constant
Every year, thousands of students tell us which employers they would choose to work for.
Graduates' Choice Award · Since 2018