Malaysia's Most Preferred Graduate Employers

Toolkit for Winners

A. Write-up for Annual Reports/Publications/Social Media Posting

Explain GCA in a Sentence

Graduates’ Choice Award is Malaysia’s Most Authoritative Graduate Employer Branding Award, 100% Voted by University Students.

Explain GCA in Paragraphs

Established in 2018, the Graduates’ Choice Award (GCA) is APAC’s Most Authoritative Graduate Employer Branding Award, with the result 100% determined by the votes of university students.

Recognized by top organisations, the GCA stands as an irrefutable gold standard gauge for graduate recruiters, and as a hallmark of excellence among organisations throughout Malaysia.

Conceived through years of meticulous planning and unyielding ambition, the GCA is an esteemed award that recognizes the efforts of companies in changing the recruitment landscape, by bridging the gap between industry players and graduates beyond traditional means. It is also a testament to the perseverance, commitment and dedication of companies that have invested in enhancing their employer branding.

A monument to the resounding voices and choices of university students nationwide, the GCA is organised in close partnership with over 100 of the top private and public Universities throughout Malaysia.


100% voted for by University Students, results are audited by GCA’s Board of Audit Committees which comprises over 20 career services practitioners representing Private & Public Universities. 

Who is the Organiser?

Talentbank Group, award-winning recruitment, market research, education and employer branding specialist. Talentbank was established in 2011. 

Examples of Write-Up for Social Media Posting

  • We are pleased to inform you that we were being voted as the Champion in {Category Name) category at the annual Graduates’ Choice Award!
  • {Company} is part of the Top 3/Top 5/Top 10 Malaysia’s Most Preferred Graduate Employers To Work in 2022, particularly in the {Category Name} category. 
  • We’re immensely grateful to be voted as one of Malaysia’s Most Preferred Graduate Employers To Work in 2022.
  • Thank you to the graduates for voting for us once again in the annual Graduates’ Choice Award.
  • Truly an honor to be the {Ranking} for Malaysia’s Most Preferred Graduate Employers To Work in 2022 in {Category Name} category, voted by over 22,000 university students across nationwide. 
  • Congratulations to {Company} for being voted as one of Malaysia’s Most Preferred Graduate Employers To Work in 2022 in {Category Name} category. 
  • {Company} was being voted as one of the 2022 Best Graduate Employer Brand! 
  • {Company} was voted as {Ranking} in the {Category Name} category at the annual Graduates’ Choice Award, organized by Talentbank. 
  • The spotlight is once again on us! We are proud to announce that {Company} was voted Malaysia’s Most Preferred Graduate Employers To Work in 2022.
  • More examples at


  • #GCAByTalentbank
  • #graduateschoiceaward
  • #talentbank
  • #mostpreferredgraduateemployers
  • #bestgraduateemployerbrands
  • #topgraduateemployerbrands

B. Press Release (Please copy and edit)

113 Organisations Conferred “Most Preferred Graduate Employers to Work for In 2022

Graduates’ Choice Award (GCA) – Malaysia’s most authoritative graduate employer branding award has announced the nation’s Most Preferred Graduate Employers to Work for in 2022. Employers are given recognition for their dedication and efforts in enhancing their employer branding in public and private universities across Malaysia.

GCA 2022 saw over 23,000 Malaysian undergraduates from more than 100 private and public universities nationwide voting. This represents the largest consensus of young Malaysian voices, accurately capturing their future employment preferences and attributes from a variety of aspects – including the most preferred employer. 

The results of the GCA 2022 are set to be a vital guide and tool for the millions of Malaysian fresh graduates as they venture out into the workforce in search of their ideal job. 

Commenting on the findings, Ben Ho, founder of Talentbank – organisers of GCA said, “For the fourth year running, through the Graduates’ Choice Award, Malaysian university students have made their voices heard, weighing in on some of the most crucial criteria when it comes to finding the right organisation and job for them. Through our comprehensive and wide-reaching poll, we are able to gain invaluable insights into what undergraduates are looking for in terms of jobs helping others make wiser employment decisions too.”

Caption: Graduates’ Choice Award (GCA) Most Preferred Graduate Employers To Work For In 2022

This year also saw the number of overall winners increase from just 10 to 25, a testament to the growing list of influential and preferred employers amongst Malaysian undergraduates. 

GCA 2022 recognizes 48 distinctive industries, amongst the voted industries are Accounting and Professional Services, Automotive, E-Commerce, Electronics, Fast-Moving Consumer Goods, Government-linked Companies, Pharmaceutical, Retail, Telecommunications, and many others. 

Some of the new categories introduced in GCA 2022 include customer relations services, which are Convenience Store, Luxury Retail, and Travel Booking App. With digitalization being at the forefront of day-to-day operations, categories like Fintech, Investment Banking, and Print Technology were also introduced in GCA 2022. Among other new categories introduced are Advertising, Analytics, Broadcasting, Construction, as well as Social Media. 

Two categories in the previous year’s GCA were divided into specified categories for GCA 2022. With tech being an open space with new exploration and innovation, the Tech category is expanded to specify Computer Peripherals and ICT. Additionally, the Manufacturing category is expanded to specify Microprocessor, Paint, and Rubber to further define the industries into its specialties. 

Beyond specific organisations, GCA 2022 also showcased other important employment preferences that would shape their decision-making process. Some of the key considerations included good bosses and leaders, salary and bonuses as well as career development opportunities.

Other key attributes and preferences that were highlighted in the GCA 2022 results included learning and development opportunities, company culture, flexible working hours, work-life balance, job security, and the ability to contribute back to society. 

GCA 2022 also shined a spotlight on particularly trending and preferred industries with the aim of guiding fresh graduates towards industries that would best reward them upon entry into the job market. 

Amongst the most preferred industries for employment were e-commerce marketplaces, telecommunications, accounting, tech, and banking ranking amongst the top five.

Caption: A symbol of excellence and recognition, the GCA emblem is designed to embody the hallmark of excellence portrayed by organizations across the industries

“Today’s job market is more sprawling and elaborate than ever before. There are thousands of companies across hundreds of different industries for fresh graduates to sieve through when finding the right job for them. It is for this very reason that we created GCA, to stand out as a singular and consolidated voice and guide for Malaysian university students when it comes to planning their future careers. With the GCA, fresh graduates will be able to make more informed decisions on their industry of choice, specific target organisations, expected salaries, and more,” added Ben.

Launched in 2018, GCA has cumulatively reached out to over 85,000 graduates and recognised more than 200 large organisations. 100% of the results were determined by the votes of university students nationwide. GCA has been vital in providing actionable intelligence for the nation’s leading campus recruiters. Beyond this, GCA has proven to be equally important at guiding young graduates to make better employment decisions and connecting them to the country’s top employers. 

GCA is organised by Talentbank, an award-winning career discovery ecosystem focused on producing career-ready candidates and helping them with better careers, by connecting them with industry leaders that welcome prime talent. 

Ben Ho, Founder of Talentbank said, “Over the past four years, GCA has solidified itself as the hallmark of excellence for organisations nationwide. Making it the voice of the next crop of potential employees, GCA has cemented its status as Malaysia’s most authoritative graduate employer branding award.”

Caption: Handcrafted with the use of pewter and 24K gold, the GCA trophy is designed to resemble a scroll – a symbol of courage, knowledge, and wisdom.

After a four-year track record of excellence in highlighting the wants and needs of the latest generation of Malaysian graduates, the fifth edition of GCA is already underway. Voting for GCA 2023 is now open until 30th June 2022. 

“If you are a Malaysian university student, this is your chance to voice your opinion and have it mean something to your peers. Your votes for the 2023 Most Preferred Graduate Employer to Work for and other criteria will guide millions of others in their search for the ideal job,” Ben added.

All Malaysian undergraduates and graduates are eligible to vote for GCA 2023 and can do so by simply visiting

Participating voters will stand a chance to win prizes such as Apple 13” Macbook Pro, HP Spectre x360 Laptop, Samsung Galaxy Note 20, or Apple iPhone 13.

For more information on GCA and this year’s Most Preferred Graduate Employers to Work for visit: For additional information on Talentbank visit: or

C. Hi-Res Photos



GCA Trophy in front of Backdrop 2


GCA Trophy in front of Backdrop


GCA Trophies for Top 5 Finalists



GCA Grand Stage 3


GCA Grand Stage 2



GCA Lectern


GCA Grand Stage


Best Employers in Malaysia


GCA Awards Gala


D. Hi-Res GCA Logos

GCA Logo for Light Background


GCA Logo with Transparent Background


GCA Logo with Black Background


Note: The files were made in the transparent background so you can use it on any type of backgrounds. 

E. Hi-Res Emblem (PNG format with transparent background)

Use this emblem if you are one of the finalists of Graduates’ Choice Award

Use this emblem if you are one of the finalists of Graduates’ Choice Award

Use this emblem if you emerged as a Champion in a particular category

GCA Top 3

Use this emblem if you emerged as one of the Top 3 in a particular category

GCA Top 5

Use this emblem if you emerged as one of the Top 5 in a particular category

GCA Top 10

Use this emblem if you emerged as one of the Top 10 in a particular category

F. Hi-Res Trophy Image

GCA Official Trophy


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